Advertising, Agency, Creative, Digital Marketing, Graphics, Marketing, Media, PR, Strategy, Video

During this challenging time, many advertisers are seeking guidance for best practices around advertising and marketing. Here’s a great article you should check out on the Adobe Blog, written by Mary Sheehan. To summarize the article, here are the eight main points:

1. DO be authentic

2. DO revisit your creative often

3. DO look closely at segmentation to inform new strategies and messaging

4. DO assess the media channels where your customers are spending their time

5. DO choose the premium options — which have more credibility with consumers

6. DON’T assume your audience is consuming content the same way they always have

7. DON’T blindly restrict your ad placements

8. DON’T share anything insensitive or that could induce panic

Be sure to click here and link to the full blog post: https://theblog.adobe.com/the-dos-and-donts-of-advertising-during-covid-19/