Online Video Advertising Tips

  Online video advertising can offer significant advantages for almost any size business. Online ads can be cheaply produced. In fact, they cost significantly less than a comparable television ad. It’s an increasingly popular choice for marketing experts around the globe. With the rise of video sharing websites like “YouTube” more and more people are watching their favorite content online. YouTube has provided an optimal opportunity for businesses to extend their reach. It’s estimated that…

“Bank”

When the El Monte Auto Group wanted to promote their auto refinance program, Clark Marketing Solutions created an advertising campaign that drove the message home using humor and surprise. The first commercial, “Bank,” uses imagery that illustrates the way high car payments “break the bank” for many consumers, some of whom could benefit from a car refinance program, lowering their rates and monthly payments. We were also able to produce these commercials on a shoestring…

“Bananas”

When the El Monte Auto Group wanted to promote their auto refinance program, Clark Marketing Solutions created an advertising campaign that drove the message home using humor and surprise. The second commercial, “Bananas,” is a humorous take on the way high monthly car payments can drive budget conscious consumers, well… bananas. The commercial then informs viewers of a way to benefit from a car refinance program, lowering their rates and monthly payments. We were able…

“Fastest Growing Honda Dealer”

In 2011, Rancho Santa Margarita Honda was the fastest growing Honda dealer in all of Southern California. Clark Marketing Solutions was able to take this message and tie it together with the fantastic incentives Honda corporate was offering, creating a cohesive message… all with some nice word play, illustrative graphics, and a touch of sarcasm. We’re also proud of the fact that this TV spot won a silver 2012 Communicator Award and a silver 2012…

“Las Sonrisas de Nuestros Clientes”

In order to reach out to the large, Spanish-language dominant Hispanic population that surrounds Nelson Honda in El Monte, California, Clark Marketing Solutions worked with its reps at KMEX (Univision Los Angeles) to negotiate a killer media buy for the client. Once the buy was set, it was time to get to work creating a message that would resonate with the target demographic, while also conveying the client’s personality. We chose the line, “The smiles…

“2013 Honda Accord”

When Honda introduced the all-new 2013 Honda Accord, it was time to get to work. We used the introduction phase of the new model to help drive traffic for the client, highlighting the new model at the beginning of the commercial, followed by strong lease incentives for this as well as additional Honda models. We should also mention that Clark Marketing Solutions earned two Communicator Awards for the original music and jingle that we created…

“Nelson Honda Testimonials”

Nothing communicates the strength of a company better than having your customers do the work for you. Clark Marketing Solutions shot a set of customer testimonials at the dealership, and then chose the cream of the crop to act as spokespersons for the company. Nelson Honda was able to use their customers’ own words to convey a variety of messages. (We also used these testimonials for web videos and for the client’s on hold phone…

“Used Cars”

Note how a license plate frame literally “frames” the client’s logo in the middle of the commercial. During one of our location shoots at the dealership, Clark Marketing Solutions shot the used car inventory using extreme close ups. We then edited together several shots in post production, which gives a visual sense of the large variety of inventory the dealership offers, while also keeping the dealership name front and center.

“Really Big Thing Sales Event”

When auto manufacturers roll out a sales event, we work to tie in all of the visual aspects of said event for the benefit of our dealership clients. That means going above and beyond simply incorporating the event logo; instead, we recreated the animation that was used in the manufacturer spots, and used them to our advantage in these dealership commercials. We should also mention that Clark Marketing Solutions earned two Communicator Awards for the…