The Pros and Cons of Using Online Display Advertising Exchanges

Deciding whether or not online display advertising exchanges are right for your company’s needs can be a difficult task if you are not knowledgeable about online marketing. First, you must learn what online display advertising exchanges are and how they work. These exchanges are basically virtual marketplaces where advertisers, like you, connect with publishers who display your ads via a platform that operates much like an auction. The advertisers who pay the most money to the…

7 Tips for Successful Email Marketing

  Email Marketing can be amazingly affordable and get you a large return on your investment IF done correctly. According to Marketing Sherpa, an independent email marketing research firm, “B2C marketers report an average 256% return on investment from email marketing.”  That is, the companies responding to their research poll pulled in $256 for every $1 spent on email marketing! Due to the rise of smart-phones and mobile devices, the way we look at email…

CLARK MARKETING SOLUTIONS EARNS ADDITIONAL COMMERCIAL PRODUCTION AWARD

FOR IMMEDIATE RELEASE 2012 DAVEY AWARDS WINNERS ANNOUNCED; CLARK MARKETING SOLUTIONS EARNS ADDITIONAL COMMERCIAL PRODUCTION AWARD SAN DIEGO, CA (November 26, 2012) – The winners of the 2012 Davey Awards have been announced by the International Academy of the Visual Arts. Clark Marketing Solutions, an advertising agency based in San Diego County, CA, earned a Silver Davey Award in the category of TV commercial production with a low budget. The agency’s award entry was a…