Online Programmatic Marketing Improves Sales By Reaching Targeted Markets in Real-Time

We are experiencing an online explosion of personalized media. The old way of marketing tools like TV ads, newspaper and magazine ads have given way to marketing to vastly fragmented audiences. The changes are coming so fast and furious it is almost impossible to keep up. For example, the sudden rise of sites like Pinterest that have dramatically changed the playing field. Effective online marketing requires tons of data along with some highly talented marketers…