CLARK MARKETING SOLUTIONS EARNS PRESTIGIOUS CREATIVE AWARD FROM THE ACADEMY OF INTERACTIVE AND VISUAL ARTS

  SAN DIEGO, CA (May 19, 2015) – San Diego-based advertising agency Clark Marketing Solutions recently earned a 2015 Communicator Award of Distinction from the Academy of Interactive and Visual Arts, for use of music in commercial audio production.  The agency’s award entry was a radio spot produced for their client Diamond Valley Honda. This is the sixth Communicator Award that Clark Marketing Solutions has earned since 2011, including awards earned for audio production, jingle…

Flirt with a Fad—Don’t Marry It

So what’s the difference between dating and marrying a fad? Marriage is total commitment to a fad, despite any flaws the fad may have. Dating a fad means enjoying the benefits of the fad, but being ready to move on once the fad passes. From a business perspective, there is much to be gained by cautiously associating with a fad. The danger comes when a business builds itself on a fad. That is shaky ground, for sure.

Building an Effective Marketing Plan

I have often heard business owners complain that customers are not coming through the door or that sales are down, and it comes as no surprise for me to often find out they have no marketing plan, or a poor one at best. Furthermore, I have seen companies embark on a “marketing” campaign, only to watch them put out advertising that stands in stark contrast to the goals they are actually trying to fulfill or should be trying to fulfill. For example, doing a steep incentive campaign when the goal is actually to build a brand image; conversely there are others who embark on an image campaign when their biggest need is short term sales fulfillment.