The “Tax Wars”—Competitive Advertising at its Best

That’s because great competitive advertising is engaging enough and clever enough that the consumer forgets the negative campaigning or chest thumping that it really is. Take for example the popular “Number One-Selling” claim. It may not be an easy feat to achieve (becoming #1), but just like scoring a touchdown, once the feat is accomplished, it is easier to do the victory dance than it is to let your silent run past the opposing team do all the talking for you.