San Diego European Motorcars is an ultra-luxury automotive dealership comprised of Jaguar San Diego, Lotus San Diego, and Aston Martin San Diego.
When the dealership opened for business in June 2011, Clark Marketing Solutions was hired to create awareness and drive traffic for the new stores.
A lot of tactics were used to reach the high HH income buyers of San Diego. One of the strategies we employed was SDUT Notes: post it notes stuck to the front page of the San Diego Union Tribune newspaper. This allowed us to be highly selective and efficient with our client’s media dollars; only subscribers in the top zip codes, with the highest HH incomes in the county, received the notes.