Nothing communicates the strength of a company better than having your customers do the work for you. Clark Marketing Solutions shot a set of customer testimonials at the dealership, and then chose the cream of the crop to act as spokespersons for the company. Nelson Honda was able to use their customers’ own words to convey a variety of messages. (We also used these testimonials for web videos and for the client’s on hold phone messages.) In the end, it is sincere, honest, straightforward, word-of-mouth marketing.