“Las Sonrisas de Nuestros Clientes”

In order to reach out to the large, Spanish-language dominant Hispanic population that surrounds Nelson Honda in El Monte, California, Clark Marketing Solutions worked with its reps at KMEX (Univision Los Angeles) to negotiate a killer media buy for the client.

Once the buy was set, it was time to get to work creating a message that would resonate with the target demographic, while also conveying the client’s personality. We chose the line, “The smiles of our customers say it all.”

We’ve been told that the spot “resonates”… ¿Qué te parece?

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