Last month on our article “What is Search Engine Optimization ( SEO )?” we talked about keywords, how to find them and use them on your website pages. This month we discuss blog posts.
Why Blogging is Important
Blogging is the easiest, quickest way to put new content on your website. The search engines LOVE new content. In fact, search engines reward websites which post new content frequently.
Blogging is a great way to share your expertise and communicate with potential clients. Instead of seeing the same ol’, same ol’ on your website, they’ll always see the newest, the latest and the best of what you and your business have to offer.
Blogging can create a dialog between you and current or potential customers. Your new and future customers get a head start on knowing and liking you and your brand. And you can find out what motivates them and what they need.
Now that you’ve decided that you need to blog. How do you use the keywords you found last week on your blog pages? This is easy, as most pages and posts have similar ways to be optimized.
- Use your keywords in the title of the post.
- Use your keywords in the body of your article/post.
- Optimize the search entry by optimizing at the SEO area at the bottom of the past editor.
- Optimize your images.
- Optimize your links.
Additional ways to boost your search engine rank and make your website easier to read
Use headings through out your article. This makes your articles easier for people to read and search engines like special heading tags. Search engines like to see <h1>, <h2> and <h3> tags in every post. The <h1> tag is used in every title, so there’s no need to use it in the body of the article. To place a heading tag:
- Highlight the area you want to make into a heading
- Click on the paragraph in the drop-down box in the toolbar
- Choose which heading you’d like to use, 1, 2 or 3
The highlighted area should then enlarge and become darker. If you preview the post you’ll be able to see the styling of your heading.
Use bullet points and numbers lists liberally. These make the post scannable. Most people scan over the content of an article before they dive into the content. Search engines like to see these special tags and give a little more weight to the text that’s placed between the tags. The bullet points are created using a special tag similar to the heading tag. Placing bullet points are easy:
- Highlight the areas where you want the bullet points
- Click on the bulleted list or numbered list on the tool bar.
Sprinkle links through out your article. Use phrases for your links. Even better, use a phrase with your keyword. Search engines are semantic, which means they look at the variations of your words, the synonyms and the natural language of your article.
The search engines give your site more authority when it links to itself and outside sites. You’ll need to add internal and external links. Internal links go to other pages or posts on the same website. External links go to other large websites. You want to link with a website that has a better web ranking than your own. How can you tell? Is it a larger site with comments on the blog? Has it been linked to from other sites like Facebook or Twitter? Sites like Huffington Post, CNN, Forbes, Wikipedia would be good for linking.
How many links should you use in an article? My rule of thumb is 1 link for every 120 words. I use a combination of internal and external links with no less than 2 internal links per article.
Next month we will dive into how to use backlinks to drive traffic to your website.
Please feel free to post any questions or comments here. We’re here to help.
Image courtesy of FreeDigitalPhotos.net