Pinterest!?! You mean there’s another social media platform I can use to drive my business ?
It can be hard to know which ones to add to your growing digital marketing presence. Today we’ll be exploring Pinterest for business, the newest kid on the social media block. You will then be able to choose if Pinterest is right for your business.
What is Pinterest?
Pinterest is a sort of social bookmarking site. It’s a little like StumbleUpon and Digg, except that it’s all about the visuals. Everything you share needs to be some sort of picture. Once you find something you like, you ‘pin’ it to your virtual pinboard, which can be grouped together by topics or themes. Seeing as how people are a lot more engaged when given visuals as opposed to just a straight text status update, Pinterest is looking to be a great way to get customers interested in your business.
How do I get started on Pinterest?
First, verify your business account. Doing so means that you are a trusted source and not some Johnny/Jane Randomperson. This will also help you to stand out from other profiles when people do a search.
The easiest way to do this is with the meta tag that Pinterest offers. First, go to ‘Edit Profile’ (it’s the little pencil icon). There at the bottom, next to your website field, is a ‘Verify Website’ button. This will allow you to copy the meta tag code. From there, go back to your website and insert the code into the <head> of your website. In Genesis WordPress websites go into theme settings and add the snippet of code to the Header and Footer Scripts area then click on ‘Complete Verification’. You should be rewarded with a little check mark on your profile, signifying you are a verified profile!
You’ve Got Buttons
Pinterest has quite a few goodies in the form of buttons and widgets that help you to drive engagement by inviting people to start pinning things directly off of your site. Go to the widgets section http://business.pinterest.com/widget-builder/#do_pin_it_button and select the ‘Pin It Button’. You’ll be given the option to customize the buttons to fit what you need on your website. Make sure you add the two most popular ones with businesses, the ‘Follow’ and ‘Pin It’ buttons.
Linking Up Your Social Media
Synergy is the name of the game with your online presence as you want everything to work together. Pinterest allows you to link up your Twitter account to give people another way to connect through the different platforms. Just go to the social media section in your settings, and you can switch on Twitter. You might notice that linking Facebook is an option too, but it’s not really recommended. Currently, you can only connect personal Facebook pages, and not business ones. You might want to hold off on this, at least until they allow business pages to be linked.
So far, you have your account set up and verified, and linked to your website and Twitter. Start pinning! Once you have created a board, though, you’ll need to think about making sure you pick an engaging cover photo for it. This is what a visitor is going to see when they are on your profile page, thoughtfully choose your cover photos to make your content stand out! Beyond selecting eye catching pictures, try to find ones that pretty much fill the boxes.
Descriptions Can Make All The Difference
Adding descriptions to every board and pin might sound like a bit of work, but these are very important. They help visitors understand what the board is all about, or what exactly is going on in a pin. You want people to comprehend and connect with your content as quickly as possible before they click away to something else. In addition, the descriptions will help Pinterest promote you. Pinterest uses the text to categorize what the board or pin is about, making it easier to add your content to a list of results when people search for specific things.
Give A Shout-Out
When you re-pin images, which is to pin something to your board that someone else has already pinned, it’s a good idea to reference the original pinner. This can help to increase engagement between you and other users or businesses. All you need to do is add the @ symbol in front of their username in the pin description. They’ll be automatically notified that they have been mentioned, and hopefully, this will make them more willing to do the same for you!
Pinterest On The Go
Just like Facebook and Twitter, there’s an app for that. Pinterest has they’re own official app for tablets and phones that run Android or IOS, so you can keep pinning on the go. With the app, you can take photos from your phone and upload them directly to Pinterest. Original and unique content is an easy way to drive engagement and trust between you and your followers.
Case Study of a Successful Pinterest Business Account
Here’s a great case study of a business that is successfully using Pinterest to increase their website traffic. This study can be found on Business.Pinterest.com/case-study-petplan. But, here are the cliff notes.
Petplan has specific goals they’ve set for their Pinterest account:
- Be a leader in their industry.
- Attract new audiences via relevant and compelling content.
- Give owners tools to care for their fur-babies.
They added a Pin It button to their website so readers can easily share their content on Pinterest. All of their efforts have increased their website traffic by a whopping 87%! The had a 12.5% increase in pet insurance quote requests.
One can attribute Petplans social media success to clear goals, clear plans, and a vision to serve their audience.
Just a few tips to help you hit the ground running with one of the newer social media sites. Any questions about ways you can add to YOUR online presence with Pinterest? Contact us!
Image courtesy of graur razvan ionut / FreeDigitalPhotos.net