Google Ads or Ad Impressions That Count

You spend a considerable amount of time and money on your digital ads, and you want to get the most out of them. But did you know that over half of the ads served to consumers are never seen? Google has recently conducted a study in which they evaluated Google ads or ad impressions using their display advertising platforms, DoubleClick for Publishers and the Google Display Network. The following are the five takeaways from the…

Online Programmatic Marketing Improves Sales By Reaching Targeted Markets in Real-Time

We are experiencing an online explosion of personalized media. The old way of marketing tools like TV ads, newspaper and magazine ads have given way to marketing to vastly fragmented audiences. The changes are coming so fast and furious it is almost impossible to keep up. For example, the sudden rise of sites like Pinterest that have dramatically changed the playing field. Effective online marketing requires tons of data along with some highly talented marketers…

The Pros and Cons of Using Online Display Advertising Exchanges

Deciding whether or not online display advertising exchanges are right for your company’s needs can be a difficult task if you are not knowledgeable about online marketing. First, you must learn what online display advertising exchanges are and how they work. These exchanges are basically virtual marketplaces where advertisers, like you, connect with publishers who display your ads via a platform that operates much like an auction. The advertisers who pay the most money to the…

Online Native Advertising

Right now the very best, and least expensive way of getting your message out to the world is content marketing. Anyone and any business can create and produce a piece of content that tells your story, illustrates your point and gives people a reason to need your services. Since content marketing is a fairly new “feature” in the marketing world it has created a whole new language to go along with it. Phrases such as…

WordPress vs. Joomla

  Thinking of building a new website for your business or upgrading your present site? Here’s a quick comparison of the most widely used content management systems (CMS). WordPress and Joomla are both open-source software. Open source has 3 distinct advantages: The software is maintained and developed by a community of thousands. Passionate people continuously supporting and improving the software that gives them a living. They’re free to download and use. No licensing fees, no monthly…