Google Ads or Ad Impressions That Count

You spend a considerable amount of time and money on your digital ads, and you want to get the most out of them. But did you know that over half of the ads served to consumers are never seen? Google has recently conducted a study in which they evaluated Google ads or ad impressions using their display advertising platforms, DoubleClick for Publishers and the Google Display Network. The following are the five takeaways from the…

Online Programmatic Marketing Improves Sales By Reaching Targeted Markets in Real-Time

We are experiencing an online explosion of personalized media. The old way of marketing tools like TV ads, newspaper and magazine ads have given way to marketing to vastly fragmented audiences. The changes are coming so fast and furious it is almost impossible to keep up. For example, the sudden rise of sites like Pinterest that have dramatically changed the playing field. Effective online marketing requires tons of data along with some highly talented marketers…

Online Video Advertising Tips

  Online video advertising can offer significant advantages for almost any size business. Online ads can be cheaply produced. In fact, they cost significantly less than a comparable television ad. It’s an increasingly popular choice for marketing experts around the globe. With the rise of video sharing websites like “YouTube” more and more people are watching their favorite content online. YouTube has provided an optimal opportunity for businesses to extend their reach. It’s estimated that…

The Pros and Cons of Using Online Display Advertising Exchanges

Deciding whether or not online display advertising exchanges are right for your company’s needs can be a difficult task if you are not knowledgeable about online marketing. First, you must learn what online display advertising exchanges are and how they work. These exchanges are basically virtual marketplaces where advertisers, like you, connect with publishers who display your ads via a platform that operates much like an auction. The advertisers who pay the most money to the…

20th ANNUAL COMMUNICATOR AWARDS WINNERS ANNOUNCED

CLARK MARKETING SOLUTIONS EARNS MAJOR CREATIVE AWARD SAN DIEGO, CA (August 5, 2014) – The winners of The 2014 Communicator Awards have been announced by the Academy of Interactive and Visual Arts. Clark Marketing Solutions, an advertising agency based in San Diego County, CA, earned an Award of Distinction for audio/original music. The agency’s award entry was a jingle/music production package developed last year for automotive client Nelson Honda in El Monte. This is the…

Online Native Advertising

Right now the very best, and least expensive way of getting your message out to the world is content marketing. Anyone and any business can create and produce a piece of content that tells your story, illustrates your point and gives people a reason to need your services. Since content marketing is a fairly new “feature” in the marketing world it has created a whole new language to go along with it. Phrases such as…

What is Search Engine Optimization ( SEO )?

SEO or search engine optimization is the process that your website must go through to get web traffic from the Big 3 search engines, Google, Bing and Yahoo. While the 3 search engines do have some differences, they are more alike than different. So the same techniques will work on all 3 search engines. What’s the result you want from SEO? Well, to be number 1 on page 1 in the search engine. Right? Maybe,…

How To Use Search Engine Optimization ( SEO ) On A Blog Post

Last month on our article “What is Search Engine Optimization ( SEO )?” we talked about keywords, how to find them and use them on your website pages. This month we discuss blog posts. Why Blogging is Important Blogging is the easiest, quickest way to put new content on your website. The search engines LOVE new content. In fact, search engines reward websites which post new content frequently. Blogging is a great way to share…

7 Tips for Successful Email Marketing

  Email Marketing can be amazingly affordable and get you a large return on your investment IF done correctly. According to Marketing Sherpa, an independent email marketing research firm, “B2C marketers report an average 256% return on investment from email marketing.”  That is, the companies responding to their research poll pulled in $256 for every $1 spent on email marketing! Due to the rise of smart-phones and mobile devices, the way we look at email…

10 Reasons To Add Twitter To Your Social Media Marketing Plan

You’ve got social media marketing nailed. Your Facebook page is second to none, LinkedIn is no problem, and you even have a really nice Google+ account. So what about Twitter? Yes, the one where you can only post 140 characters. What can you do with less than a paragraph? We’re here to let you know you can make Twitter work for you, and get great results from it. Twitter is also called micro-blogging. You send…