What is Search Engine Optimization ( SEO )?

SEO or search engine optimization is the process that your website must go through to get web traffic from the Big 3 search engines, Google, Bing and Yahoo. While the 3 search engines do have some differences, they are more alike than different. So the same techniques will work on all 3 search engines. What’s the result you want from SEO? Well, to be number 1 on page 1 in the search engine. Right? Maybe,…

How To Use Search Engine Optimization ( SEO ) On A Blog Post

Last month on our article “What is Search Engine Optimization ( SEO )?” we talked about keywords, how to find them and use them on your website pages. This month we discuss blog posts. Why Blogging is Important Blogging is the easiest, quickest way to put new content on your website. The search engines LOVE new content. In fact, search engines reward websites which post new content frequently. Blogging is a great way to share…

7 Tips for Successful Email Marketing

  Email Marketing can be amazingly affordable and get you a large return on your investment IF done correctly. According to Marketing Sherpa, an independent email marketing research firm, “B2C marketers report an average 256% return on investment from email marketing.”  That is, the companies responding to their research poll pulled in $256 for every $1 spent on email marketing! Due to the rise of smart-phones and mobile devices, the way we look at email…

10 Reasons To Add Twitter To Your Social Media Marketing Plan

You’ve got social media marketing nailed. Your Facebook page is second to none, LinkedIn is no problem, and you even have a really nice Google+ account. So what about Twitter? Yes, the one where you can only post 140 characters. What can you do with less than a paragraph? We’re here to let you know you can make Twitter work for you, and get great results from it. Twitter is also called micro-blogging. You send…

Getting Started With Pinterest For Business

Pinterest!?! You mean there’s another social media platform I can use to drive my business ? It can be hard to know which ones to add to your growing digital marketing presence. Today we’ll be exploring Pinterest for business, the newest kid on the social media block. You will then be able to choose if Pinterest is right for your business. What is Pinterest? Pinterest is a sort of social bookmarking site. It’s a little…

WordPress vs. Joomla

  Thinking of building a new website for your business or upgrading your present site? Here’s a quick comparison of the most widely used content management systems (CMS). WordPress and Joomla are both open-source software. Open source has 3 distinct advantages: The software is maintained and developed by a community of thousands. Passionate people continuously supporting and improving the software that gives them a living. They’re free to download and use. No licensing fees, no monthly…

CLARK MARKETING SOLUTIONS EARNS ADDITIONAL COMMERCIAL PRODUCTION AWARD

FOR IMMEDIATE RELEASE 2012 DAVEY AWARDS WINNERS ANNOUNCED; CLARK MARKETING SOLUTIONS EARNS ADDITIONAL COMMERCIAL PRODUCTION AWARD SAN DIEGO, CA (November 26, 2012) – The winners of the 2012 Davey Awards have been announced by the International Academy of the Visual Arts. Clark Marketing Solutions, an advertising agency based in San Diego County, CA, earned a Silver Davey Award in the category of TV commercial production with a low budget. The agency’s award entry was a…