When the El Monte Auto Group wanted to promote their auto refinance program, Clark Marketing Solutions created an advertising campaign that drove the message home using humor and surprise.
The first commercial, “Bank,” uses imagery that illustrates the way high car payments “break the bank” for many consumers, some of whom could benefit from a car refinance program, lowering their rates and monthly payments.
We were also able to produce these commercials on a shoestring budget (much to the delight of our client!) by strategically incorporating disparate, unassociated pieces of stock video into a cohesive campaign theme. These spots ran on TV in the Los Angeles DMA, and also as pre-roll Internet video.